Read our guide to the basics of small business marketing including the different website builders that are most common, the different types of digital ads, and how to measure success.

Read our guide to the basics of small business marketing including the different website builders that are most common, the different types of digital ads, and how to measure success.

There are way too many people out there trying to sell you an e-book or hack to exceptional growth for your Facebook page or to get you, 1,000 unique visitors, to your site overnight. Unfortunately, none of these work. Sure, some may work temporarily but none will work long term. The only thing to consistently grow your website traffic and Facebook page reach is quality content.

Small business needs Search engine optimization, especially at the local level. For instance, if somebody is searching for a restaurant, they're going to look in their local area first. Local listings improve your visibility and help you rank higher in the search engines even when your main business can appeal to larger searches. Do you've your company listed with local online search engines?

The majority of businesses nowadays are using online ads to promote their business in one form or another. Facebook and Google Ads are the dominant players in this field. Google Ads is an extremely powerful platform that offers the opportunity for strong and consistent returns on ad spend.