SEARCH ENGINE OPTIMIZATION (SEO)

WHAT SEO SERVICES AT BLACK CUP LOOK LIKE

Let Black Cup Consulting take your business to the next level. With our Search Engine Optimization services we work diligently to rank your website, grow your traffic, and produce tangible results. 

STRATEGY

At Black Cup Consulting we believe the best way to rank well is to have a top-notch strategy! We will work with you to identify your search strengths, weaknesses, and areas for improvement. Our team will be with you every step of the way to answer any questions you may have. We always produce a recommendation report that clearly outlines our changes and desired outcomes. 

DETAILED REPORTING

What good is success if you can't see it? Our team will produce easy to read reports that clearly outline key performance indicators and benchmark data. We don't give you overly complicated reports that only other SEO's can understand. We remove the noise and give you only the numbers that matter to you! 

ROI

You are a business and you are looking for results! Our team understands this and will work to meet your goals for ROI and long-term growth goals. Unlike many SEO companies we are not just focused on driving traffic, we believe to be successful you need to drive valuable traffic. How do you tell if traffic is valuable? Sales! At the end of the day thats what we all care about most. We work with you to increase website conversions and produce a positive ROI. 

WHAT IS SEO?

Search Engine Optimization (SEO) is the process of optimizing a website to rank well in search engines such as Google. Google's core search algorithm's are constantly changing and adapting to consumer trends and expectations.

The biggest transformation in recent years has been the shift away from keyword focused copy and towards contextual relevance and understanding a searchers queries. Although keywords are still important in key areas (page titles, descriptions, heading tags, etc.) it is more important to understand the users intent and to write copy that speaks to that. If they have questions your website should be structured to target and answer those questions. If they are looking for a particular product your website should deliver that product directly - with no extra steps. 

Modern SEO still focuses on key performance and trust indicators such as link building, citation accuracy, and keyword targeting, however, includes a much more in-depth and nuanced approach to website copy, structure, and how to provide value to the customer. At the end of the day the user is who you are trying to serve and the better you can do that the more Google will reward you. 

WHY CAN'T I DO SEO MYSELF?

You can! The basics of SEO are all relatively straightforward and there are thousands of resources out there to help with each aspect. If you are new to the concept of SEO and want to learn the basics we suggest the Beginners Guide to SEO - a free SEO training course from industry leader MOZ. 

So why do you need an SEO company like Black Cup? Time. 

It takes a lot of time to learn and keep up-to-date on all the best practices of search engines. Google changes it's ranking algorithm's almost daily, coupled with the difference between local algorithm's, intent algorithm's, and mobile algorithm's; there is a lot to learn in the SEO world.

Sure, the basics are normally enough to move the needle in non-competitive markets, however, to generate long-term steady growth and increased rankings it takes constant curation and adoption of new techniques and practices. A professional SEO consultant will be able to apply the latest strategies, best practices, and grow your presence long-term.